UNITED PURPOSE
A community of 1500+ high caliber PEOPLE improving the world around US.

In 2013 I co-founded UP with national security expert Dan Dolgin, and former CGI executive Marilia Bezerra. 

If you ever watched a TED Talk and felt inspired to take action but weren't sure how, UP is the answer.

Our events range from intimate dinners and private screenings to salon discussions and field trips.
We design unforgettable experiences bringing together the top minds, performers, and organic chefs in the most inspiring spaces around NYC.

PROJECT EXECUTION: Business Development, Brand Development, Event Design, Video Production

 
 

Brand Video

Can Halloween have a greater purpose? Yes, says United Purpose & General Assembly, the organizers behind Hero's Ball, a night for which revelers were asked to leave their sexy cop outfits and Jason masks at home in favor of costumes a bit more inspiring. A guest list of who's who in history--Oprah, Julia Child, Ben Franklin, Steve Jobs, Ruth Bader Ginsburg--all turned out for the festivities at the Tribeca Grand Hotel, which also included an incredible array of heroic performances by famed dancers, poets, musicians and artists. Turning Halloween into a night that celebrates our highest ideals rather than our lowest nightmares is a novel idea, and one we hope becomes tradition.

We've hosted 50+ events including:
 

•   The Power Of Mass-Scale-Movements at Foursquare Offices

•   Film Screening "The Overview Effect" at Redbull Studios NY
with a panel of the Director, two Astronauts, a Futurist, and a Zen Buhddist Priest

•   A Subversive Tour of The Met w/ Museum Hack
Followed by a Victorian Picnic in Central Park

•   Global Family Reunion exploring genealogy w/ Author A.J. Jacobs (Editor at Large for Esquire)

• GEveryone @LRN, crowd-sourced ideas were fed directly to the G8 Summit

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PURPOSE PORTRAITS