CHEVRON - WHY WE WORK
Most people live life dreading work. But not our people, they are looking to get back to work. After being furloughed or on leave returning to a sense of purpose and ability to provide for the fam is everything. This 360 campaign tapped into this emotional truth, reminding us all, why we work, rallying Chevron’s workforce. So much so that we leveraged the strength of the workforce through the use of a UGC digital campaign.
PROJECT EXECUTION: Print, Digital, Social, OOH
