EATON HEMP: SUPER FOOD. SUPER GOOD.

CHALLENGE: In 2018 as the farm bill was passed ingestible hemp was now legal but riddled with baggage and history that my client needed to overcome.

SOLUTION: I moved the brand away from the hippy with dreads association with hemp, and designed a clean modern brand that todays consumers would be proud to display on their counters and feeds. The brand became a Whole Foods favorite scaling to over 250+ stores in its first 3 months.

PROJECT EXECUTION: Brand Strategy, Brand Development, Brand Identity, Packaging Design, Web Design & Development, Marketing Videos

PACKAGE DESIGN

With the shelves of the supermarket littered with noisy marketing jargon the goal was to give a passerby a split second of calm. Enough that they want to interact with the pack in-store but more so that they want it sitting on their counter in their home.

Marketing Videos