Full Circle came asking for a pack redesign, we built them a brand.
Through my purpose-driven agency The Humans, I built a team tailored to their needs and we gave them a complete overhaul.
PROJECT EXECUTION: Brand Refresh, Package Design, Icon Design
BRAND FOUNDATION | BRAND VOICE | VISUAL IDENTITY
One of the challenges we solved was developing an information architecture to house and communicate consistently across the brands 50+ products.
PACKAGING ICON SYSTEM
Challenge: Design a simple set of icons to cut through on-shelf clutter, to inform and educate customers about Full Circle's sustainable materials.
Back of back icons: