FULL CIRCLE

Full Circle came asking for a pack redesign, I built them a brand.

Through my purpose-driven agency The Humans, I built a team tailored to their needs and gave them a complete overhaul.

PROJECT EXECUTION: Re-Brand, Brand Voice, Package Design, Icon Design

PACKAGE REDESIGN

One of the challenges I solved was developing an information architecture to house and communicate consistently across the brands 50+ products.

PACKAGING ICON SYSTEM

Challenge: Design a simple set of icons to cut through on-shelf clutter, to inform and educate customers about Full Circle's sustainable materials.

Back of back icons: