FULL CIRCLE

Full Circle came asking for a pack redesign, we built them a brand.

Through my purpose-driven agency The Humans, I built a team tailored to their needs and we gave them a complete overhaul.

PROJECT EXECUTION: Brand Refresh, Package Design, Icon Design

 

BRAND FOUNDATION | BRAND VOICE | VISUAL IDENTITY

 

 
 
 

PACKAGE REDESIGN

One of the challenges we solved was developing an information architecture to house and communicate consistently across the brands 50+ products.

 
 
 
 
 
 
 
 

PACKAGING ICON SYSTEM

Challenge: Design a simple set of icons to cut through on-shelf clutter, to inform and educate customers about Full Circle's sustainable materials.

Back of back icons: